Lígia Fava



Hey there! My name is Ligia, a 28-year-old art director and graphic designer currently working @ David Madrid. I graduated in advertising at Mackenzie University and post graduated in innovation, design and strategy at ESPM. What else can I say about myself? I’m a calligraphy and typography enthusiast who loves vibrant colors and believe we can do better jobs when we work together, respect people and have fun.

  
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Lígia Fava

                                   About

Citröen Scarves



2019 is the Citroën’s hundred years anniversary. 100 years of avant-garde. Trends. Style. Actually, it has never been just a car brand. It has been a fashion brand. So, we've gathered those 100 years into a collection so iconic as their cars. Citroën Scarves. A collection of scarves inspired by the Citroën’s historical cars. Each scarf brings the car and the brand’s history in it.



Agency: BETC/Havas
Client: Citröen
Role: Art Director/ Graphic Designer


︎ Check out the full project



Manifesto Marisa


Putting on an outfit and feeling beautiful makes all the difference in your day. And there’s nothing superficial about it. Fashion has a real power to raise our self-esteem, make us go further and engage other women, one by one


Agency: Africa DDB
Client:Marisa
Role: Art Director/ Graphic Designer


︎ Check out the full project



The Refugee Jatobá



In 2021, illegal deforestation of the Amazon Forest reached its worst level in a decade. More than 10 thousand km2 of native forest were devastated. At this rate, in the next 15 years, we may reach the point of no return, when the tropical forest can no longer regenerate and become a savanna.

To escape the war against deforestation, for the first time in history, an Amazon Tree filed an official request for refuge before Brazil's foreign embassies



Agency: Africa DDB
Client: APIB (Articulation of the Indigenous Peoples of Brazil)
Role: Art Director/ Graphic Designer


︎ Check out the full project



Budzero: Volte Zero



Nothing better than going out: concerts, nightclubs, parties and other events. However, many people who don't drink alcohol, or just don't want to drink that day, end up depriving themselves of it. This often happens out of fear of judgment or enduring pressure from friends to drink. So we ran a project to encourage those who don't drink to go out and enjoy, highlighting the biggest benefit: coming back without a hangover.


Agency: Africa DDB
Client: Budweiser
Role: Art Director/ Graphic Designer


︎ Check out the full project



Verão Marisa



Verão Marisa is a shoes campaign for the summer.


Agency: Africa DDB
Client: Marisa
Role: Art Director/ Graphic Designer


︎ Check out the full project

︎ Check out the full project



Changes



Duratex - holder of the Deca, Portinari, Hydra, Duratex, Ceusa and Durafloor brands - celebrates seven decades in 2021 and is renamed Dexco. To communicate this change, we created this campaign


Agency: Africa DDB
Client: Dexco
Role: Art Director/ Graphic Designer


︎ Check out the full project



Tapa na Quarentena


March 2020, quarantine in Brazil. While everyone was locked up at home, we decided to use our free time to help people make better use of their free time. We brought together students – whose classes were suspended for a while, with advertising professionals – who, working at home, were more available than usual. And this way we created Tapa na Quarentena, the 100% online version of Tapa no Portifa, a project that connected professionals to young creatives and helped a lot of people to enter the market.


Client:Personal Project
Role: Art Director/ Graphic Designer


︎ Check out the full project