Changes
Duratex - holder of the Deca, Portinari, Hydra, Duratex, Ceusa and Durafloor brands - celebrates seven decades in 2021 and is renamed Dexco. To communicate this change, we created this campaign.
CCO: Sergio Gordilho
CD: Sibely Silveira e Aaron Sutton
AD: Lígia Fava and Gustavo Paro
CW: Rodrigo Fernandes /Fabio Cardoso
PRODUCTION COMPANY: Santería
FILM DIRECTOR: We Are Magnolias
PHOTOGRAPHER: Autumn Sonnichsen
AUDIO PRODUCTION: Lucha Libre