The Power of Firsts

The Power of Firsts introduces the new Kia EV2 by celebrating the excitement of life's first-time experiences. Instead of focusing only on the car, the campaign tells emotional stories about new beginnings and meaningful moments. The EV2 is presented as a companion for every new chapter, connecting with a new generation of drivers through simple, human storytelling.

CCO: Gabriel Mattar
CD: Chiara Maria Chessa and Lorenz Koch
AD: Lígia Fava and Manuel Parras 
CW: Eduardo Muñoz and Giovanna Perreira