The Only Good Idea

The Only Good Idea is a campaign for the Kia PV5, Kia’s new electric van for business and logistics. Instead of celebrating success, it celebrates the messy reality of entrepreneurship: doubts, failures, and unexpected ideas. Through a series of strange fictional businesses, the campaign shows that every great idea starts with uncertainty, positioning the PV5 as a partner for people building something new.

CCO: Gabriel Matter
ECD: Ricardo Wolff
Head of Art/CD: Maso Heck
AD: Ligia Fava and Marco Zilioli
CW: Eduardo Antonio Muñoz Bozo, Giovanna Ribeiro Pereira and Axel Fonteyne