︎︎︎Who donates blood always win. That is our creative concept to praise those who help this cause. We’ve got inspiration in sports campaign, after all who donates blood is a true champion in life. So we told the story of real people who are donating blood for a long time.
CCO: Erh Ray
ECD: Andrea Siqueira
CD: Alexandre Kazuo and Lucas Ribeiro
AD: Alexandre Kazuo, Lígia Fava, Victor Piva, Micael Andrade and Fernando Kobayashi
CW: Lucas Ribeiro, Zeca Castilho and João Palma
MOTION: Isaias Campos
PHOTOGRAPHER: Genga Estúdio