BringHomeTheBud

After Budweiser got banned from Catar, AfricaDDB and W+K NY quickly joined forces on a simple idea: offering our hundreds of thousands of beers to the winning country. By turning a crises into an opportunity, we made Budweiser the most talked about brand during the World Cup.

Agency: Africa DDB
Client:Budweiser
Role: Art Director

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Zero or Nothing

To launch Bud Zero in Brazil, we asked ourselves: how many epic parties have you missed because you had to work in the day after? Or because you didn't feel like drinking alcohol?

The truth is that in a multiverse scattered around, a version of you opened a cold Budweiser Zero alcohol and must have enjoyed it a lot.

Agency: Africa DDB
Client: Budweiser
Role: Art Director

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The Refugee Jatobá

In 2021, illegal deforestation of the Amazon Forest reached its worst level in a decade. More than 10 thousand km2 of native forest were devastated. At this rate, in the next 15 years, we may reach the point of no return, when the tropical forest can no longer regenerate and become a savanna.

To escape the war against deforestation, for the first time in history, an Amazon Tree filed an official request for refuge before Brazil's foreign embassies

Agency: Africa DDB
Client: APIB (Articulation of the Indigenous Peoples of Brazil)
Role: Art Director/ Graphic Designer

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The Power of Firsts

The Power of Firsts celebrates life’s first-time moments while introducing the Kia EV2, Kia’s most accessible electric vehicle.

Agency: Innocean Berlin
Client: Kia Europe
Role: Art Director

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Citröen Scarves

2019 is the Citroën’s hundred years anniversary. 100 years of avant-garde. Trends. Style. Actually, it has never been just a car brand. It has been a fashion brand. So, we've gathered those 100 years into a collection so iconic as their cars. Citroën Scarves. A collection of scarves inspired by the Citroën’s historical cars. Each scarf brings the car and the brand’s history in it.

Agency: BETC/Havas
Client: Citröen
Role: Art Director

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Any Day Is a Good Day

With Bud Zero alcohol, you don't have to spend your sunday nights navigating on incognito tabs on the lowest volume. Any day is a good day for a night out. These are some spots part of the campaing that lauched Bud Zero in Brazil. embassies

Agency: Africa DDB
Client: Budweiser
Role: Art Director

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Manifesto Marisa

Putting on an outfit and feeling beautiful makes all the difference in your day. And there’s nothing superficial about it. Fashion has a real power to raise our self-esteem, make us go further and engage other women, one by one

Agency: Africa DDB
Client:Marisa
Role: Art Director

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The Only Good Idea

To launch the new electric PV5 van, we skipped the usual shiny business clichés and embraced the chaos of bad ideas. Featuring different business ideas, like organic rocks and cleaning robots for cleaning robots, the campaign is a reminder that every great business idea probably started with a questionable one.

Agency: Innocean Berlin
Client: Kia Europe
Role: Art Director

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Tapa na Quarentena

March 2020, quarantine in Brazil. While everyone was locked up at home, we decided to use our free time to help people make better use of their free time. We brought together students – whose classes were suspended for a while, with advertising professionals – who, working at home, were more available than usual. And this way we created Tapa na Quarentena, the 100% online version of Tapa no Portifa, a project that connected professionals to young creatives and helped a lot of people to enter the market.

Client:Personal Project
Role: Art Director

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Lígia Fava

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ligiavfava@gmail.com